DRIVEN BY PASSION
We want to be a company that embodies passion for our cause.
We believe that passion is an internal and natural driving source of energy that ignites creativity, innovation and expands people’s capacity.
Our passion should resonate within our community and be expressed in the story we tell alongside our products.
We want to work with people who are passionate in what they do and bring their expertise along to nourish our growth.
CONSERVING & PRESERVING RESOURCES
We want to be a company that respects the planet as our stakeholder.
The climate crisis is the biggest challenge for humanity meaning that the way we have lived, exhausted arable land, and exploited resources won’t sustain future generations.
We see water, land, clean air, and energy as invaluable resources and aim to put our focus and attention into preserving them.
We want to work with like-minded partners that share our deep respect for our natural habitat and everything around us.
We want to be a company that embodies learning in all aspects of the business.
We want to live a culture that values the art of continuous learning where growth both for the individual and the team is encouraged and celebrated.
We want to ask challenging questions and share knowledge with our community along the way.
We want to work with people that are curious, have a dynamic mindset, and like to challenge their own reality.
We want to be a company that is rooted in antifragility, a principle that goes beyond robustness.
We acknowledge that the world around us is volatile, uncertain, and subject to constant changes and believe that instead of fighting against it, we must adapt.
That means, to grow in failure, to absorb shock, and to be able to pivot and to redirect resources when one road is closed.
We want to work with dedicated people who are resilient, steadfast, and bring this ability to the team.
We want to be a company that promotes and contributes to a(n) (eco)-conscious lifestyle.
We believe that well-being is a holistic approach that defines how we shape and go about our daily lives.
By treating all people with respect and dignity, we lead, collaborate & work with empathy.
We are building a culture that values people for who they are and their journey along the way.
WE ARE A PASSIONATE TEAM MOTIVATED BY THE NEED TO PROTECT AND PRESERVE OUR EARTH’S RESOURCES WHILST PRODUCING FRESH, SUSTAINABLE, HEALTHY FOOD FOR LOCAL COMMUNITIES.
“MOST OF THE VERTICAL FARMERS ARE ONLY FIXING A SMALL PART OF THE ENVIRONMENTAL ISSUES. FOR US THE WHOLE BUSINESS MUST BE SUSTAINABLE, FROM INPUT PREPARATION, THE WAY THE PLANTS GROW, THE DELIVERY TO OUR CUSTOMERS, PLUS THE RECYCLING OF OUR PACKAGING, TO NAME ONLY A FEW ASPECTS.”